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TWO PROFILES: MAIN LIFESTYLE AND PODCAST
AUDIENCE
Carington’s Instagram audience was bred from people wanting more of her life and personality outside of her research based content. Putting mental health first, she has shared her career journey with her audience building a shared gratification in her success.


CONTENT STYLE
Videos tie together in a directorial style, creating a story of the scorpiomars brand not just Carington's life. The brand encompasses what Carington is most passionate about which includes: travel, fitness, food, animals, nature, and intellectual pursuits. EX: a mirror picture is selectivley chosen for reflective posts.





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